Legal

Privacy Policy

Effective Date: September 2026

Introduction

Your privacy is important to us. This Privacy Policy explains how 40LOVE collects, uses, stores and shares information when you use the 40LOVE mobile application, website and related services (together, the "Services"). 40LOVE is based in the United Kingdom and is responsible for the personal data processed through the Services for the purposes of applicable UK data protection law. By using 40LOVE, you may choose to share certain information with clubs, coaches, competition organisers and other players. Where information is visible to other users, we aim to make this clear within the app. If you have any questions about this Privacy Policy or how your information is handled, please contact us at services@40love.co.

Information We Collect

We collect information that is necessary to provide and improve the 40LOVE Services. Depending on the features you use, this may include:

Account Information

When you create or manage a 40LOVE account, we may collect information such as:

  • Your name
  • Email address
  • Date of birth
  • Gender, where provided
  • Profile photograph
  • Club or organisation membership
  • Playing level, rating or ranking
  • Account and authentication information

Tennis and Activity Information

When you use 40LOVE, we may process information relating to your participation in racket sports, including matches and results, competition and league entries, rankings and ratings, court bookings, events and social sessions, coaching activities, clubs you belong to, opponent and player connections, and other activities you choose to record through the app. Some of this information may be visible to other 40LOVE users, your club, coaches or competition organisers where this is necessary for the relevant feature.

Communications

40LOVE includes communication features that allow users, clubs, coaches and organisers to contact one another. Where you use these features, we may process information such as messages you send through 40LOVE and your communication preferences. If you choose to allow contact through an external service such as WhatsApp, your use of that service is also subject to the privacy terms of that provider.

Photos and Media

If you choose to upload a profile image or other media, we process that content so it can be stored and displayed through the Services. Where the 40LOVE app requests access to your device's camera or photo library, access will only be requested where required for a feature you choose to use and subject to the permissions you grant on your device.

Device and Technical Information

When you use the 40LOVE app, we may automatically receive limited technical information required to operate, secure and improve the Services. This may include information such as device type and operating system, app version, IP address, device or app identifiers, crash and diagnostic information, and general usage information. We may use trusted service providers to help us monitor app performance, diagnose technical problems and understand how features are being used.

Location Information

Some 40LOVE features may use location information, for example to help identify relevant clubs, venues or activities. Where access to your device's location is required, the app will request permission through your device. You can change location permissions at any time through your device settings. We do not access precise device location unless it is required for a feature and you have granted the relevant permission.

Notifications

40LOVE may send push notifications relating to your account and activities, including match updates, competition information, bookings, messages, club announcements and other relevant activity. Push notifications require permission from your device. You can enable or disable notifications at any time through your device settings and, where available, your notification preferences within 40LOVE.

How We Use Your Information

We use information collected through 40LOVE to:

  • Create and manage your account
  • Provide the features and functionality of the app
  • Manage matches, competitions, leagues, rankings and results
  • Support court bookings, events and coaching activities
  • Connect players with clubs, coaches, organisers and other players
  • Enable communication between users
  • Send relevant service and activity notifications
  • Process payments where applicable
  • Provide customer support
  • Maintain the security and integrity of the Services
  • Prevent fraud, spam, misuse and abuse
  • Diagnose technical problems
  • Analyse and improve the performance and usability of 40LOVE
  • Develop new features and services
  • Communicate important information about your account or the Services

Where permitted, we may also contact you about 40LOVE features, events or services that we think may be relevant to you. You can opt out of marketing communications at any time.

Legal Bases for Processing

Depending on the circumstances, we process your personal information because:

  • It is necessary to provide the Services you have requested.
  • It is necessary for our legitimate interests in operating, securing and improving 40LOVE.
  • You have provided your consent.
  • We are required to process the information to comply with a legal obligation.

Where processing is based on consent, you may withdraw that consent at any time.

How Information Is Shared

We do not sell your personal information. We may share information where necessary with:

  • Other 40LOVE users — where required for features such as player profiles, competitions, matches, results, rankings and communication.
  • Clubs, coaches and organisers — where necessary to administer memberships, competitions, coaching, bookings, events or other activities in which you participate.
  • Service providers — trusted companies that provide services such as hosting, authentication, communications, app infrastructure, analytics, payment processing and technical support.
  • Racket sport organisations and partners — where required to provide a feature, verify information or support an activity offered through 40LOVE.
  • Legal authorities — where disclosure is required by law or is reasonably necessary to protect 40LOVE, our users or others.
  • Business successors — if 40LOVE or its assets are acquired, reorganised or transferred, relevant information may form part of that transaction.

Service providers acting on our behalf are required to handle personal information appropriately and only for the purposes for which it has been provided.

Third-Party Services

40LOVE may integrate with third-party services to provide certain features. For example, the app may use external providers for payment processing, communications, authentication, rankings, analytics or other functionality. Where you choose to interact directly with a third-party service, that provider may process information according to its own privacy policy. We aim to limit information shared with third parties to what is reasonably necessary to provide the relevant service.

Payments

Where payments are available through 40LOVE, payment information may be processed by a specialist payment provider. 40LOVE does not normally receive or store complete debit or credit card details. Payment providers process this information according to their own privacy and security policies.

Data Security

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse or alteration. Information transmitted between the 40LOVE app and our servers is protected using encrypted connections where appropriate. No internet-connected service can guarantee absolute security, but we continually review the measures used to protect the information entrusted to us.

Data Retention

We retain personal information for as long as reasonably necessary to provide the Services, maintain appropriate business and legal records, resolve disputes and comply with our legal obligations. The length of time information is retained may vary depending on its type and purpose. When information is no longer required, we will delete or anonymise it where reasonably practicable.

Deleting Your Account

You may request deletion of your 40LOVE account and associated personal information. Where available, account deletion can be requested directly within the 40LOVE app. You may also contact us at services@40love.co. When an account is deleted, we will delete or anonymise personal information associated with the account unless we are required to retain certain information for legal, regulatory, fraud-prevention or legitimate record-keeping purposes. Certain historical sporting information, such as competition results or records involving other players, may need to be retained in an anonymised or limited form to preserve the integrity of competition records.

Your Rights

Depending on applicable data protection law, you may have rights relating to your personal information, including the:

  • Right to access personal information we hold about you
  • Right to correct inaccurate information
  • Right to request deletion of your information
  • Right to restrict certain processing
  • Right to object to certain processing
  • Right to data portability
  • Right to withdraw consent where processing relies on consent

To exercise any of these rights, contact services@40love.co. You may also have the right to raise a complaint with the UK Information Commissioner's Office.

Device Permissions

Certain 40LOVE features may request access to functionality provided by your device, such as:

  • Notifications
  • Camera
  • Photo library
  • Location

We only request device permissions when they are relevant to functionality within the app. You can review or change permissions at any time through the privacy or application settings on your device. Disabling a permission may prevent some features from functioning.

Website and Cookies

Although 40LOVE is primarily available as a mobile application, we may also provide websites or web-based services. Our websites may use cookies or similar technologies for essential functionality, security, analytics and remembering preferences. Cookies used on our website are separate from permissions and data collected through the native 40LOVE mobile application.

Children and Junior Players

40LOVE may be used in connection with junior tennis activities. Where accounts or information relating to children are processed, we take additional care to limit the information collected and how it is displayed or shared. Clubs, coaches, parents or guardians may manage or provide information relating to junior players where appropriate. We do not knowingly use children's personal information for targeted advertising. If you believe information relating to a child has been provided to 40LOVE incorrectly or without appropriate authority, please contact us at services@40love.co.

Changes to This Privacy Policy

We may update this Privacy Policy as 40LOVE develops and new features are introduced. Where changes are significant, we may notify users through the app, by email or by another appropriate method. The latest version will always be available through the 40LOVE website and accessible from within the app.

Contact Us

If you have questions about this Privacy Policy, your personal information or your privacy rights, please contact: 40LOVE — services@40love.co