The story and mission behind 40LOVE

A lifelong love for tennis and a realisation that we spend too much time organising and not enough time playing. We founded 40LOVE with a mission to take the admin out of organising and managing tournaments - box leagues, ladders, championship knockouts and socials.

40LOVE is the all-encompassing racket sports app that connects clubs, players, and enthusiasts.

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A challenge impacting clubs and players

The challenge for clubs

Clubs operate a fragmented mix of online and offline processes, using spreadsheets, notice boards, pen and paper to arrange matches and record results. They lack a platform to manage all their racket activities, this functionality is critical to acquiring and retaining members.

The challenge for players

One of the main problems in the development of the sport at the grassroots level is finding players in your local area and creating friendly leagues. There is a gap in racket sport world, a need to help create communities, prioritising the combination of social, fun and competition.

The 40LOVE opportunity

Racket sports are increasing in popularity, with over 99 million people playing tennis padel or pickleball worldwide.

Millions of players and clubs are desperately looking for a way to engage further with the sport(s) they love, whether playing with friends or discovering new opponents, tournaments and challenges. Clubs desperately need an inclusive online system to manage player demand banishing pen and paper once and for all.

99M

99 million people play tennis padel or pickleball worldwide

27M

European players, with Spain having the largest proportion

1.8M

People regularly play tennis in the UK every month

8M

Padel is one of Europes fastest growing racket sports

24,046

Tennis courts throughout England and Wales

5,273

Tennis clubs and venues in England and Wales

Meet the 40LOVE founding team

A lifelong love for racket sports and a mission to help people spend less time organising and more time playing the sports they love.