The story & mission
behind 40LOVE
A lifelong love for tennis and a realisation that we spend too much time organising and not enough time playing. We founded 40LOVE with a mission to take the admin out of organising and managing tournaments.
A challenge impacting clubs & players
The Challenge for Clubs
Clubs operate a fragmented mix of online and offline processes, using spreadsheets, notice boards, pen and paper to arrange matches and record results. They lack a platform to manage all their racket activities — this functionality is critical to acquiring and retaining members.
The Challenge for Players
One of the main problems in the development of the sport at the grassroots level is finding players in your local area and creating friendly leagues. There is a gap in the racket sport world — a need to help create communities, prioritising the combination of social, fun and competition.
Racket sports are booming
Racket sports are increasing in popularity, with millions of players and clubs desperately looking for a way to engage further with the sports they love.
99M
People play tennis, padel or pickleball worldwide
27M
European players across the continent
1.8M
People regularly play tennis in the UK monthly
8M
Padel is one of Europe's fastest growing sports
24,046
Tennis courts throughout England and Wales
5,273
Tennis clubs and venues in England and Wales
Meet the founding team
A lifelong love for racket sports and a mission to help people spend less time organising and more time playing.
Carl Holst-Roness
Founder and CEO
Technology planning, product design, development, strategy, company director, club level recreational player & massive tennis enthusiast.
Ajit Madan
Co-founder and CFO
Fundraiser, management, strategy and operations, tennis enthusiast and sports fanatic and county level tennis player.
Craig Barnard
Tennis Director
Industry connectivity & business development. Ex professional tennis player & world ranked coach.